Facebook constantly reviews ad accounts to check for any violations of its Advertising Policies and Terms of Service. If your ad doesn't comply with Facebook's policies and terms, you are in a seat to get your ad account disabled! Here are some recommendations on how to comply with Facebook's Advertising policies.
Don't promote Unacceptable Business Practices!
Facebook wants to keep its users safe from any scams or fraudulent websites that can harm a user's identity or information. This means you won't want to promote any products, services, schemes, or offers that use deceptive or misleading practices to scam people out of money or personal information. If you are introducing a product, website, or any other service, you will want to be careful to not use any sensational language that could be misleading to users. And of course, you won't want to use any profanity along in your advertisement.
Don't use a Non-Functional Landing page!
Facebook wants to keep its users happy when they click on a landing page. After all, if users were to click on landing pages that didn't work, they could be frustrated and not want to use the service you are promoting. When you create an ad, you'll want to ensure that the landing page matches the ad content and that it describes the product, features, or service in a realistic way.
Don't use Misleading Claims!
It definitely makes sense why Facebook wouldn't want you to use any deceptive or false claims. Users and potential customers could be disappointed when you talked about a service that isn't what you made up to be, this could hinder both your business and Facebook. You will want to make sure you don't make any promises or claims to cure a health condition or mislead users about your product or service.
Don't use any Adult Content!
Keep in mind that social media offers a gateway to youths and those with moral values. Facebook wants its platform to be open and safe for all ages and people. This means you won't want to make any advertisements that have nudity or suggest sexual activities. With that, you won't want to make any ads that imply users with the ability to meet someone, connect with them, or view content created by them in a sexual way or intent.
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